Investing Smart February 2025 offered a clearer picture of digital marketing investment trends, revealing where brands and agencies were strategically allocating their resources for the year ahead. The insights from agency briefing platforms and industry reports painted a compelling picture: while c...

The AI-Powered Customer Journey As we stepped into January 2025, Artificial Intelligence was no longer just a tool for optimization; it had become the orchestrator of the entire customer journey. The focus shifted dramatically towards creating hyper-personalized and immersive experiences, where AI s...

AI’s Role in Shopping & Content Creation As 2024 drew to a close, Artificial Intelligence had permeated virtually every facet of digital marketing, with December highlighting its escalating role in both enhancing the online shopping experience and revolutionizing content creation. From hig...

Meta’s New Features and Google’s Business Links November 2024 brought a significant acceleration in the trend towards automated optimization within major advertising platforms. Both Meta (Facebook, Instagram) and Google continued to roll out features designed to simplify campaign managem...

The Rise of the Content Creator October 2024 brought significant reverberations in the world of SEO and content, with Google doubling down on its commitment to rewarding authentic, high-quality content and the credible individuals behind it. Following various core updates throughout the year, Google...

Key Updates for Advertisers September 2024 proved to be a dynamic month for digital advertisers, bringing a suite of powerful updates across major platforms designed to enhance campaign performance, boost engagement, and streamline the path to purchase. From Google’s sophisticated automation in Pe...

Google’s Core Algorithm Update August 2024 saw the digital marketing world hold its breath as Google rolled out another significant core algorithm update. These broad updates, unlike minor daily tweaks, are designed to improve the overall quality of search results by re-evaluating how Google u...