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April 10, 2024 DigitalMarketingOptimizationPPCSMO 2 Comments

Are You Ready for First-Party Data Dominance?

Are You Ready for First-Party Data Dominance? As April 2024 unfolded, a seismic shift continued to ripple through the digital advertising landscape: the impending deprecation of third-party cookies. For years, these tiny data packets have been the invisible backbone of targeted advertising, allowing...